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The Incentive Club Event Survey 2012
The Incentive Club - www.TheIncentiveclub.com - unveiled initial findings of Event Survey 2012 at their Far East Meetings and Events Conference. The research shows that meetings and events provide the highest return on investment with more than 20% of respondents choosing event marketing as the discipline that provided the greatest ROI. EventSurvey 2012 was the largest and longest-running annual survey of corporate sales and marketing executives and is produced through collaboration between the Incentive Club and Far East partners. More than 1,000 senior executives and marketing managers in Asia and Asia Pacific were surveyed about the role of events in the marketing mix.
Posted by Mice and Leisure Associations at 5:19 PM